I worked with Brothers and Company in Tulsa, Oklahoma to create a library of images on 3 separate occasions over a 6 month period of time for Under Armour and their branding partners. The first shoot was for a new product launch from Thermos and Under Armour. The shoot was intended to highlight a new product line of coolers and water bottles.
We shot during the hottest days of the year in Tulsa. It was so hot that my cell phone case started to melt while in my pocket. I was laying on my stomach on a turf field. That’s no joke. It actually began to disintegrate.
What better way to photograph a new product line of coolers and water bottles than in extreme heat where keeping your beverage cool was essential to not getting heat stroke. With a lean photo crew shooting alongside a tv production, we captured a vast array of sports and product lines in a short period of time and managed to stay hydrated in the process. Check out some of the selects below.
Under Armour x Gildan
After the success of the Thermos shoot, Brothers brought me back 2 more times to photograph other new product lines by Gildan and Under Armour. The project was all about socks. Have you ever thought about how you would photograph socks? Well, it turns out that the best angle to photograph a sock is from the perspective of the sock. Meaning, I needed to get my eyes at ground level. I can attest, that laying on the ground for 3 days is not good for your neck, but it does make for more interesting angles when photographing socks.
We spent 3 days in downtown Tulsa and surrounding parks making images of runners doing what they do best. I spent more time laying in dirt and grime than I care to think about, but when photographing something at ground level, that's kind of what you need to do.
Neck pain aside, the socks are amazing. I never realized how inadequate my socks were until a put on a pair of these. Seriously, you'll never look at your cheap cotton socks in the same way.