On Wednesday, January 20, the Tuscarora Area Chamber of Commerce hosted its monthly Lunch and Learn event at the Mercersburg Inn in Mercersburg, PA. Presenters at the event were Ryan and Larissa Smith of Chace + Smith Photography and Ryan Smith Photography. Their presentation was entitled "The Value of Photography: How Photography Can Enhance Your Business Marketing." After a meet-and-greet in the Inn's salon, guests were seated in one of the beautiful dining rooms. The Inn served a delicious lunch prior to the presentation.
The Smiths began their discussion with the history of their business, why they moved back to the area in 2007, and the various clients they work with. The majority of the presentation concerned the value of quality photography in business marketing, as well as licensing and intellectual property. The goal of the discussion was to motivate and inspire listeners to utilize photography to enhance their business image through marketing, even in a tough economy. The Smiths recommended developing a strong brand strategy, factoring photography and design into the overall marketing plan, and budgeting for marketing and photography.